Thursday, August 3, 2017

Tim Cook promises more money and power to grow Apple in India.

The CEO is one of the most powerful companies in the world; Apple has reiterated his commitment that they will invest more money and power on growing Apple in India. He stated that he is “very, very bullish and very, very optimistic” about India. Cook was attending the third quarter earnings call on Tuesday when he had a warm conversation with the analyst. In his interview, Cook hinted of the brand's expansion in terms of manufacturing and distribution in the country. 

“We are investing in India-…we’ve already launched an app accelerator centre,” Cook said. “That’s on top of working with the channel and looking at expanding our go-to market in general. And we began to produce the iPhone SE there during the quarter, and we’re really happy with how that’s going. And so we’re bringing all of our energies to bear there. I see a lot of similarities to where China was several years ago.” 

In accordance with their plans, the company opened its first iPhone SE assembling operations unit in Bengaluru in partnership with Wistron. The company has already sought tax exemptions and fiscal benefits from the Centre which indicates that the company has all the plans to start full-fledged manufacturing operations. The market experts claim that Apple has earned huge profits in India from the wider distribution reach. Tarun Pathak, associate director at Hong Kong-based market research firm Counterpoint Technology Market Research said, “It expanded from a couple of distributors to more than five now within two years.” 

“We believe that Apple’s direct tie-up with regional/area distributors can have a larger impact on its distribution reach,” he said. 

Since its bullishness in India, Apple has recorded slower sales in China. In his interaction, Cook informed the analysts that there isn’t any growth in the Chinese region. 

For latest technology news, subscribe to our newsletter.

No comments:

Post a Comment