After much protest and a written petition against the show ‘Pehredar Piya Ki’, Sony Entertainment Television on Tuesday announced that it is
taking the show off air.
On Tuesday, Sony Entertainment
Television released a statement according to which the much in limelight
show Pehredaar Piya Ki has been taken off the air. The statement came
as a shock as there was no intimation of the same. The show was last
aired on Friday.
Pehredaar Piya Ki started in mid-July this year
and ever since its launch was the center of all negative publicity. The
show was based on the story of an 18-year-old girl marrying a 9-year-old
child and taking care of him. However, the audience was hyper because
the boy was shown falling in love with the old girl. In fact, there were
scenes like Suh Agra at and more being filmed between the two.
A
Mumbai based non- profit organization, Jai Ho Foundation was the first
to file a petition against the serial in the I & B Association. The
serial also called up a social media outrage with people protesting
against the show. Reacting to it, Broadcasting Content Complaints
Council (BCCC) shifted the time of the serial to late in the evening
from its prime time broadcast schedule.
The statement released by
Sony Entertainment Television reads, "Effective 28th August 2017, we
are pulling off our program, Pehredaar Piya Ki, from television. While
we understand that the decision to end this serial will be disappointing
to those whose creative energies are vested in it, namely, its crew and
cast, we (as a channel) are convinced that we will be better served by
focusing instead on developing viewer interest in our upcoming, new
shows. We are grateful to all the artists, producers and fans of our
shows and request you to graciously support the viewership of our newer
ventures,"
The cast and crew were equally surprised with the statement as they were also not aware of the foreclosure.
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