The CEO is one of the most powerful companies in the world; Apple has
reiterated his commitment that they will invest more money and power on
growing Apple in India. He stated that he is “very, very bullish and
very, very optimistic” about India. Cook was attending the third quarter
earnings call on Tuesday when he had a warm conversation with the
analyst. In his interview, Cook hinted of the brand's expansion in terms
of manufacturing and distribution in the country.
“We are
investing in India-…we’ve already launched an app accelerator centre,”
Cook said. “That’s on top of working with the channel and looking at
expanding our go-to market in general. And we began to produce the
iPhone SE there during the quarter, and we’re really happy with how
that’s going. And so we’re bringing all of our energies to bear there. I
see a lot of similarities to where China was several years ago.”
In
accordance with their plans, the company opened its first iPhone SE
assembling operations unit in Bengaluru in partnership with Wistron. The
company has already sought tax exemptions and fiscal benefits from the
Centre which indicates that the company has all the plans to start
full-fledged manufacturing operations. The market experts claim that
Apple has earned huge profits in India from the wider distribution
reach. Tarun Pathak, associate director at Hong Kong-based market
research firm Counterpoint Technology Market Research said, “It expanded
from a couple of distributors to more than five now within two years.”
“We
believe that Apple’s direct tie-up with regional/area distributors can
have a larger impact on its distribution reach,” he said.
Since
its bullishness in India, Apple has recorded slower sales in China. In
his interaction, Cook informed the analysts that there isn’t any growth
in the Chinese region.
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